We helped Sprightbulb create clear and consistent messaging through a detailed message framework, including:
Positioning + Messaging DNA
Brand Values + Narrative
Tag Lines
Elevator Pitches + Boilerplates
The Visuals
We refreshed Sprightbulb’s brand logo, colors, fonts, and imagery to better represent who they are as a company and used these elements to build the new website and sales collateral.
HEX: #00A2e7 RGB: 0, 162, 231 CMYK:73, 21, 0, 0
HEX: #004e75 RGB: 0, 78, 117 CMYK: 99, 70, 32, 5
HEX: #FCC645 RGB: 252, 198, 69 CMYK: 1, 23, 84, 0
HEX: #2e2455 RGB: 46, 36, 85 CMYK: 93, 96, 36, 32
HEX: #E7EDF7 RGB: 231, 237, 247 CMYK: 8, 4, 0, 0
HEX: #323c46 RGB: 50, 60, 70 CMYK:78, 65, 53, 45
The Storyboard team helped us move out of the start-up phase and into a place where we are more confident sharing our materials with customers and recruits. We no longer dread sending our sell deck or capabilities sheet because they look or sounded out of date. Now we love sharing them and telling our story."