Sprightbulb
Brand
Refresh

A growing Agile-focused firm needed a new look and feel to compete for larger contracts and attract new employees.

Sprightbulb full size screens

The Messaging

We helped Sprightbulb create clear and consistent messaging through a detailed message framework, including:

Positioning +
Messaging DNA

Brand Values
+ Narrative

Tag
Lines

Elevator Pitches
+ Boilerplates

The Visuals

We refreshed Sprightbulb’s brand logo, colors, fonts, and imagery to better represent who they are as a company and used these elements to build the new website and sales collateral. 

HEX: #00A2e7
RGB: 0, 162, 231
CMYK:  73, 21, 0, 0

HEX: #004e75
RGB: 0, 78, 117
CMYK: 99, 70, 32, 5

HEX: #FCC645
RGB: 252, 198, 69
CMYK: 1, 23, 84, 0

HEX: #2e2455
RGB: 46, 36, 85
CMYK: 93, 96, 36, 32

HEX: #E7EDF7
RGB: 231, 237, 247
CMYK: 8, 4, 0, 0

HEX: #323c46
RGB: 50, 60, 70
CMYK:  78, 65, 53, 45

Sprightbulb mobile screens

The Storyboard team helped us move out of the start-up phase and into a place where we are more confident sharing our materials with customers and recruits. We no longer dread sending our sell deck or capabilities sheet because they look or sounded out of date. Now we love sharing them and telling our story."

More Work